ART DIRECTION & GRAPHIC DESIGN

2007–Present

 
CONTACT

518.774.4801

katheryn.menz@gmail.com

 
VOLUNTEERISM

2011–Present

Mentored local high school students; participated in many community events; designed marketing materials for multiple non-profits; volunteer weekly as a yoga instructor for the YMCA, and donated artwork to raise funds for local charities.

Design Skills

Advertising

Apparel

Billboard

Book Illustration

Branding

Brochure

CD & DVD Packaging

Environmental Signage Event Exhibits & Displays

Flash Animation & Development

Invitation Packages

Logos, Identities & Symbols

Magazine & Editorial

Newsletter

Packaging/Product

Photography

Poster

Slideshows & Video Editing

Snowboards, Snowshoes & Skateboards

Tags & Labels

Traditional & Electronic Pre-Press

Typography

Web & Blog Design

CURRENT EMPLOYMENT

Senior Graphic Designer, Ayco, A Goldman Sachs Company
October 2016–Present

Strategically and creatively deliver visual representations of financial services and offerings. Develop design solutions for communications both internally and externally. Assist in the design and development of ongoing web-based content in collaboration with internal stakeholders. Using Adobe Creative Cloud, design print communications including marketing materials, brochures, posters, and more for various business groups within the firm. Played a significant role in the redesign of the company's marketing website. Design and edit presentations using MS PowerPoint.

 

PREVIOUS EXPERIENCE
Marketing Director/Graphic Designer, YMCA
September 2010–October 2016
Responsible for all visual communications throughout the association. Brought a wide range of marketing materials - advertisement, newsletters, brochures, program guides, direct mailers, postcards, posters, flyers - from concept to completion under tight deadlines. Developed all interior and exterior signage for the SRYMCA's five locations. Was responsible for social media marketing, as well as website re-design and consistent updating.

Researched trends and developed strategic marketing plans to increase awareness of Y's mission. Created and implemented processes that streamlined workflow and trained staff on effective uses of national branding standards. Led marketing meetings and motivated team to engage 27,000+ local members through visual communications.

Art Director, Nowak Associates
June 2009–October 2010

Was responsible for developing and executing creative visual solutions, from initial concept to final production. Supervised, managed and delegated work to copywriters, design consultants, and print vendors, while taking the lead in re-branding a 55+ year old company through print and digital media.

Other tasks included: communicating with clients on a regular basis; creating presentations for meetings; budgeting and producing purchase orders; organizing and maintaining archives; researching trends/client history and developing creative briefs; visiting printing presses; continuing to develop skills and software knowledge through the use of workshops and tutorials.

 

Graphic Designer, Impress Printing & Graphics
July 2008–June 2009

 

Creatively and imaginatively designed everything from logos and branding systems to newsletters, billboards, exhibition artwork and tradeshow displays. Responsible for coordinating with staff and acting as a liaison between sales team, project managers, and directors. Consistently developed and maintained strong relationships with clients, while broadening my technical skills and knowledge of printing processes/outsourcing.

Associate Art Director, Eric Mower and Associates

October 2007–July 2008

Responsible for creating artistic solutions for different industries to bridge the gap between consumer and retailer. Conceived, designed, and produced print communications for advertising and marketing uses, as well as assisted in establishing and maintaining the companies identity standards. Often collaborated with a creative team to brainstorm ideas, and worked with account managers to develop work-flow strategies that benefited the company.

 

EDUCATION

The College of Saint Rose, 2003-2007 (BFA, Graphic Design)

 

DIGITAL PROFICIENCY

MAC & PC:

Adobe Creative Suite
(Illustrator, Photoshop, InDesign, Acrobat)

Microsoft Office
(Word, Powerpoint, Excel)